These three resources by Dan Sullivan each approach the topic of confidence from a different angle, but together provide a comprehensive look at why confidence is the number one responsibility of any entrepreneur—plus practical ways to strengthen and protect your confidence muscle to approach any situation at your best.

The 4 C’s Formula introduces Dan Sullivan’s 4-step formula that boosts confidence to take advantage of opportunities you see around you. It is how every breakthrough happens and how everyone, everywhere grows.

The Gratitude Principle presents Dan’s fundamental belief that we can achieve endless progress and success in life as long as we are grateful along the way. Gratitude is a skill that can be learned, a success habit you count on. A lack of it is one of the biggest obstacles to personal progress.

Successful people have successful habits. The 21-Day Positive Focus^® is a strategy direct from The Strategic Coach Program that’s designed to create and continually strengthen a confidence habit. Use it personally and with team members, colleagues, family, and friends for results you’ll begin to see almost immediately.