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Casting Your 4 x 4 Company
Don’t hire—cast. Transform your business into a living, breathing performance where every role matters.
$15.96 USD
Original Price: $19.95 USD
Original Price: $19.95 USD
Following up on the breakthrough book Casting Not Hiring, which introduced the concept of running your entrepreneurial business like a theater production, Casting Your 4 x 4 Company takes a deeper dive into the practical tool that helps you put this idea into action.
Use the 4 x 4 Casting Tool with your team every quarter to define your roles, enhance your teamwork, and grow your company by getting simpler in your processes, more targeted in your activities, and clearer on your goals. The theater approach brings life to your creative ambition, and the 4 x 4 tool provides the structure to make it real.
Use the 4 x 4 Casting Tool with your team every quarter to define your roles, enhance your teamwork, and grow your company by getting simpler in your processes, more targeted in your activities, and clearer on your goals. The theater approach brings life to your creative ambition, and the 4 x 4 tool provides the structure to make it real.
In Casting Not Hiring, co-written with Jeffrey Madoff, we offered an approach to business that involves seeing your company as a theater with a front stage (what your clients experience) and a backstage (everything you and your team do behind the scenes to put on the “show”).
Here, we’ll take a deeper dive into the tool that makes this idea practical: the 4 x 4 Casting Tool. Introduced in the original book, the tool is only a single page, but it provides the structure for you and your team to take on a theatrical mindset and approach to your business, bringing new life and meaning to your roles.
Here, we’ll take a deeper dive into the tool that makes this idea practical: the 4 x 4 Casting Tool. Introduced in the original book, the tool is only a single page, but it provides the structure for you and your team to take on a theatrical mindset and approach to your business, bringing new life and meaning to your roles.
| Page count | 72 |
| ISBN | 9781997601111 |
| Product Dimensions | 6.0 x 8.5 x in |
| Product Type | Softcover Book |