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10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More By Doing Less
By Dan Sullivan with Dr. Benjamin Hardy

Tap into the mindsets of renowned entrepreneur Dan Sullivan and organizational psychologist Ben Hardy as they share a simple strategy for achieving more by doing less.

$20.79 USD
Original Price: $25.99 USD

Expanding upon one of his high-level foundational teachings, Strategic Coach co-founder Dan Sullivan explains why achieving 10x growth is easier than going for 2x growth. 

Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10x growth is exponentially easier than striving for 2x growth. Most find this idea confusing at first because simply imagining 10x growth causes them to think they need to do 10x more work to achieve it. However, being a 10x entrepreneur is nothing like what most people think. 

10x is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10x possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10x more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10x more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10x more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having. 

10x is fundamentally about quality vs. quantity, and the quality of your freedoms determines the results you achieve.
History’s greatest artists and entrepreneurs understand the difference between 10x and 2x thinking. 

You might be thinking: What about people don’t ever make a 10x leap? Most people reach for just a little bit more—a promotion, a little more money, a new personal record. 

Going for incremental progress is a 2x mindset, which at a fundamental level means you’re continuing or maintaining what you’re already doing. You’re letting the past dictate what you do and how you do it. 2x is linear, meaning you’re striving to double output by doubling effort. Do more of the same, just faster and harder.
Page count 296
ISBN 9781401969950
Product Dimensions x 5.8 x 8.81 in
Product Type Hardcover Book